Be a Storyteller

Writing is tricky stuff. Communicating within a corporate setting can be even harder. You have to be professional while getting your point across and somehow instigate action. This all must be accomplished succinctly, often as a series of e-mails. So how can you...

Are Your Work Emails Too Serious?

I always preach writing work emails with a high degree of professionalism. There’s no surefire way for someone (such as your client or boss) to question your intelligence than a glaring typo, grammatical blunder, or confusing language. Worse, a well-meaning sarcastic...

The first Model T just rolled into town

30 Rock is still one of my favorite shows. And when Aaron Sorkin came on screen to parody his signature walk-and-talk verbal quickfire, I was more than excited. So, is Aaron Sorkin correct? Is well-crafted writing and story-telling antiquated? You can call me a naive,...

The key to great business copy…

Is using the right words that will engage and persuade your readers. Copy for business projects (such as e-mails, reports, white papers, etc.) can only be deemed successful if your readers read the copy and then walk away from the copy having learned something new or...

What’s the difference between copyediting and proofreading?

There are several different types of editing—ranging from substantial editing to proofreading. Copyediting and proofreading are the more detail-orientated forms of editing, and they frequently are confused for one another or mistakenly thought to be the same thing....