OUR THOUGHTS, IDEAS, AND TIPS

The first Model T just rolled into town

30 Rock is still one of my favorite shows. And when Aaron Sorkin came on screen to parody his signature walk-and-talk verbal quickfire, I was more than excited. So, is Aaron Sorkin correct? Is well-crafted writing and story-telling antiquated? You can call me a naive,...

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The correct way to write “twenty cents”

Am I the only one who is bothered when I see “twenty cents” written with both a decimal point and the cent sign, as in “.20¢”? I see it everywhere. On a restaurant menu: “Add guacamole for .50¢.” At the grocery store: “Apples for .99¢ a pound.” There are two ways to...

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The key to great business copy…

Is using the right words that will engage and persuade your readers. Copy for business projects (such as e-mails, reports, white papers, etc.) can only be deemed successful if your readers read the copy and then walk away from the copy having learned something new or...

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Is “dethaw” a word?

Recently, I was in a yoga class, and the instructor used the word dethaw (repeatedly) to describe what our bodies do during the warm-up of spring. Instead of relaxing and tuning the world out, as I usually do during my yoga practice, I started stressing over the...

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Writing effective workplace surveys (part 2)

In my previous blog post, I discussed how writing good survey questions can be challenging. The goal is to design survey questions that capture the information you need. So, how does one get started? First, let’s consider the types of questions: open-ended, binary,...

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Writing effective workplace surveys (part 1)

Several months ago, I wrote about writing work instructions. I received a comment comparing the art of writing work instructions to that of writing employee surveys. So, I thought, we should dig deeper into surveys. Whether you are measuring employee satisfaction,...

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Mono-tasking

Focusing on a particular project is crucial to succeeding, whether it's writing an email, report or strategic planning. Multitasking tempts us every day and threatens to take away this focus. Often, there's so much to do that it seems impossible to get all of the...

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Writing work instructions that work

You may be too young to remember MASH. But I can’t discuss work instructions without mentioning the episode when Hawkeye and Trapper are following instructions for defusing a bomb. Here’s a short clip: Every day we deal with many types of work instructions. Some...

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