Be a Storyteller

Writing is tricky stuff. Communicating within a corporate setting can be even harder. You have to be professional while getting your point across and somehow instigate action. This all must be accomplished succinctly, often as a series of e-mails. So how can you...

Are Your Work Emails Too Serious?

I always preach writing work emails with a high degree of professionalism. There’s no surefire way for someone (such as your client or boss) to question your intelligence than a glaring typo, grammatical blunder, or confusing language. Worse, a well-meaning sarcastic...

The first Model T just rolled into town

30 Rock is still one of my favorite shows. And when Aaron Sorkin came on screen to parody his signature walk-and-talk verbal quickfire, I was more than excited. So, is Aaron Sorkin correct? Is well-crafted writing and story-telling antiquated? You can call me a naive,...

The key to great business copy…

Is using the right words that will engage and persuade your readers. Copy for business projects (such as e-mails, reports, white papers, etc.) can only be deemed successful if your readers read the copy and then walk away from the copy having learned something new or...

Is “dethaw” a word?

Recently, I was in a yoga class, and the instructor used the word dethaw (repeatedly) to describe what our bodies do during the warm-up of spring. Instead of relaxing and tuning the world out, as I usually do during my yoga practice, I started stressing over the...

Writing effective workplace surveys (part 2)

In my previous blog post, I discussed how writing good survey questions can be challenging. The goal is to design survey questions that capture the information you need. So, how does one get started? First, let’s consider the types of questions: open-ended, binary,...