When creating (or redesigning) your business’ website, design and code are vital. You want to immediately impress and draw in visitors with your site’s punchy and professional appeal. But by focusing only on the site’s development, color scheme and fonts, the site won’t achieve the success you want. You must take the time to create  high-quality copy for every page.

Writing matters to website design and, ultimately, its success. Great copy makes your site better by:

1. Dividing information logically and intuitively

If the site’s information isn’t organized, it’s difficult to read. This means that visitors will leave before they are persuaded to buy your product or service. When the information is divided and distilled intuitively, visitors will want to read every page — and return again and again. These visitors are most likely to share your ideas with others or purchase what you’re selling.

2. Determining search engine optimization

Your copy influences its search engine optimization — and whether or not searchers can find the site. Without properly placed keywords, your site may be beautiful, but will not show up in search results.

3. Showing the reader who you are and how you do business

With great writing, you demonstrate to readers that you have a great attention to detail, know your business and have a professional attitude. Also, clear descriptions of your business’ services, products and mission will attract the best prospective clients.

4. Selling your products and ideas 

The site’s design and useability attract the visitor initially. The words are what seal the deal. With excellent, benefit-orientated writing, visitors will become promoters of your blog posts and business. Ultimately, the writing turns visitors into customers.

Good writing is vital for your site’s success. Make sure you are putting the time and effort into creating great copy. If you aren’t sure where to start or need help creating insightful content, be sure to hire an expert.

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